Privacy Policy

At Active Aura Shop, we believe that your privacy should be as seamless and secure as our payment process. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website elegantwearsshop.com.

1. Information We Collect

To provide you with our premium athleisure and fashion products, we collect the following types of information:

Personal Information

• Contact Details: Name, email address, shipping address, and phone number
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Account Information: Username, password, and preferences for registered users
• Order History: Details of your purchases, returns, and exchanges

Technical Information

• Device Information: IP address, browser type, device type, and operating system
• Usage Data: Pages visited, time spent on site, and browsing patterns
• Location Data: General geographic location for shipping and regional compliance

2. How We Use Your Information

We use your information to enhance your shopping experience with our fashion-forward collections:

• Order Processing: To process and fulfill your orders for our Athleisure, Dresses + Skirts, Lounge Sets, and other collections
• Customer Service: To provide support and address your inquiries
• Personalization: To recommend products that match your style preferences from our Basics to Cardigans + Kimonos collections
• Marketing: To send updates about new arrivals and promotions (only with your consent)
• Site Improvement: To optimize our website and shopping experience
• Security: To protect against fraud and unauthorized transactions

3. Data Sharing and Disclosure

We value your trust and only share your information in limited circumstances:

• Service Providers: With trusted partners who help us operate our website, process payments, and deliver your orders worldwide
• Legal Compliance: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly agree to share your information

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your security is our priority, just like in our payment processing:

• Secure Storage: Your data is stored on secure servers with limited access
• Encryption: We use advanced SSL technology to encrypt sensitive information
• Payment Security: We never store complete payment details on our servers
• Data Retention: We retain your information only as long as necessary for business purposes or as required by law
• International Transfers: As we serve customers globally (except some remote areas and parts of Asia), your data may be processed outside your country of residence, always with adequate protection

5. Your Rights and Choices

You have control over your personal information:

• Access: You can request access to the personal information we hold about you
• Correction: You can update or correct your information through your account or by contacting us
• Deletion: You can request deletion of your personal information, subject to legal requirements
• Marketing Preferences: You can opt-out of marketing communications at any time
• Account Management: You can manage your preferences, sizes, and payment methods through your account
• Data Portability: You can request a copy of your data in a machine-readable format

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for site functionality, shopping cart, and checkout process
• Analytics Cookies: Help us understand how you use our site to improve our collections and user experience
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to show relevant ads for our fashion collections (with your consent)

You can control cookie preferences through your browser settings. Note that disabling some cookies may affect site functionality.

7. International Customers

As a global brand shipping to fashion-forward individuals worldwide (with limited exceptions), we comply with international privacy standards including GDPR for European customers and CCPA for California residents. Wherever you are, we ensure your data receives appropriate protection.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We will notify you of significant changes and update the “Last Updated” date.

10. Contact Us

Thank you for trusting Active Aura Shop with your style journey. We’re committed to protecting your privacy while helping you express your unique fashion sense through our carefully curated collections.